Design social media strategies to achieve marketing targets
- Create tailored social media strategies aligned with marketing goals and objectives.
- Identify target audience demographics and behaviors to optimize content reach and engagement.
- Implement tactics such as paid advertising, influencer partnerships, and content calendars to achieve desired outcomes.
Manage, create, and publish original, high-quality content
- Develop engaging content across various social media platforms, including text, images, videos, and interactive elements.
- Ensure content is consistent with brand voice, messaging, and visual identity.
- Monitor trends and incorporate relevant topics to enhance content relevance and virality.
Administer all company social media accounts ensuring up-to-date content
- Regularly update and maintain all social media profiles with relevant content and information.
- Monitor comments, messages, and mentions to promptly address customer inquiries and feedback.
- Implement scheduling tools to maintain a consistent posting schedule.
Liaise with writers and designers to ensure content is informative and appealing
- Collaborate with content creators and designers to develop compelling and visually appealing social media assets.
- Provide clear guidelines and feedback to ensure content meets quality standards and aligns with brand guidelines.
Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches
- Coordinate with marketing and product development teams to plan and execute social media campaigns for new product launches.
- Generate excitement and anticipation through teaser content, countdowns, and exclusive sneak peeks.
Facilitate client-company communication (respond to queries, get reviews, and organize chats and Q&A sessions)
- Act as the primary point of contact for client inquiries, feedback, and reviews on social media platforms.
- Organize and host live chats, Q&A sessions, and other interactive events to foster engagement and build relationships with clients.
Prepare weekly and monthly reports on web traffic and ROI
- Analyze social media metrics and key performance indicators (KPIs) to assess campaign effectiveness and ROI.
- Generate comprehensive reports highlighting key insights, trends, and recommendations for improvement.
Monitor SEO and user engagement and suggest content optimization
- Monitor social media and website analytics to identify opportunities for content optimization and SEO improvements.
- Implement strategies such as keyword optimization, link building, and metadata optimization to enhance search visibility and user engagement.
Communicate with industry professionals via social media to create a strong network
- Engage with industry influencers, thought leaders, and professionals to build relationships and expand the company's social media network.
- Share relevant content, participate in discussions, and collaborate on mutual initiatives to establish credibility and authority within the industry.
Train internal teams to integrate and maintain a cohesive social media strategy
- Provide training and guidance to internal teams on social media best practices, platform usage, and content creation.
- Foster a collaborative culture where team members contribute ideas, feedback, and insights to enhance social media initiatives.
Stay up-to-date with new digital technologies and social media best practices
- Stay informed about emerging trends, technologies, and best practices in social media marketing.
- Attend industry conferences, workshops, and webinars to expand knowledge and skills in digital marketing and social media management.